Partnering with Local Stakeholders to improve Destination Appeal
As a Destination Management Company, the JTB Group works closely with community stakeholders to enhance destination allure. Showcasing seasonal local delicades,JTB “Japan-in-Season”program has been helping to revitalize communities through increased tourism and merchandising since 1998.
The Hokuriku Shinkansen, which opened in 2015, will be extended from Kanazawa to Tsuruga on Saturday, March 16, 2024. This will connect the Tokyo Metropolitan Area and three prefectures in the Hokuriku region (Fukui, Ishikawa, and Toyama), and will also shorten the travel time to the Kansai and Chukyo (Nagoya) regions. Furthermore, as the Shinkansen line unites these three prefectures, a brand-new excursion route is now made possible, allowing people to go sightseeing mainly around areas reachable via stations on the Shinkansen line.
Taking advantage of this new service that will make it easier for many people to visit the Hokuriku region, we will endeavor to revitalize the region as a tourist destination that attracts regular visitors all throughout the year by developing products that can contribute to recovery from the 2024 Noto Peninsula Earthquake and promoting the wonders of Hokuriku.
Regarding the 2024 Noto Peninsula Earthquake
Regarding the 2024 Noto Peninsula Earthquake
Check each official website for the latest information.
*This information is current as of December 2023. There may be changes without prior notice. Thank you for your understanding.
For Tourism ISHIKAWA
KANAZAWA-A Heritage of Cultural Excellence
RYOTEI Peak Hospitality
GEISHA Evenings in Kanazawa
Gold Leaf
KAGA
KUROBE CANYON ROUTE
VISIT TOYAMA
Fukui Full Speed Ahead (Fukui Pref Promotional Film JAPAN Short Ver.)
ENJOY FUKUI
Finding Fukuiy
Artisans preserving traditional crafts, skills, and the future (English ver)
Meet the Geisha in KANAZAWA
Exciting factory visiting and experiences
Ryotei Cuisine in Kanazawa
Enjoy “Rickshaw” attraction in KANAZAWA
World Heritage Site "Shirakawa-go" Bus Trip
World Heritage Site "Gokayama" Private Tour
Where Woodcarving Comes Alive:One-on-one Trip to INAMI
Life in a Gassho-style Village: One-on-one Trip to GOKAYAMA
Tree Picnic Adventure IKEDA
Fukui Prefectural Dinosaur Museum
Daianzenj i Temple
Kagaya Ryokan
Hanamurasaki
Yunokuni Tensyo
Tachibana Shikitei
Hotel Nikko Kanazawa
Kanazawa New Grand Hotel Prestige
Hotel Tateyama
Unazuki Yamanoha
Enraku
Umi-Akari
Kintaro Onsen
Hotel JAL City Toyama
Matsuya-Sensen
Seifuso
Hotel Fujita Fukui
Offers local products and specialities of Hokuriku area, souveniors popular with travelers, and special products that showcase the craftmanship and passion of Hokuriku's craftsmen.
